This sub-group of presenting organisations is made up of Creu Cymru members who are not in receipt of revenue funding from the Arts Council of Wales (non RFOs), along with some of the less-well-resourced RFOs.
Shared working lies at the heart of their practice: they select a programming focus (currently theatre and drama for children and families) and research the work together, sharing information on marketing and audience development.
The group is currently engaged in an audience development research project with Jo Taylor from Morris Hargreaves McIntyre on their audience segmentation system Culture Segments. Through a series of interactive workshops, the group is investigating approaches to engaging with family audiences.
The Inventive Promoter group has also developed relationships with a group of six (mostly emerging) Wales-based producers:
- Citrus Arts
- Crashmat Collective
- Harnisch-Lacey Dance Theatre
- Mai oh Mai productions
- Run Ragged Productions
- Theatr Iolo
The producers and presenters are action-planning together and working towards eventual co-productions – the current period including seed-funding for new creative ideas.