Creating sustainable audience value post-Covid delivered by Lisa Baxter and Cecilia Martin
Wednesday 21st October – 10.00am – 1.00pm
Wednesday 28th October – 10.00am – 1.00pm
Wednesday 4th November – 10.00am – 1.00pm
NUMBER OF SPACES – up to 50 spaces you must be available for all the sessions
WHERE TO BOOK – Contact Yvonne (firstname.lastname@example.org) to register
COST – £15 for CC members and £30 for non-CC members (CC members will have a 10 day priority booking window)
- A facilitated programme looking at shaping and amplifying the experiential performance of our arts venues and institutions post-Covid to entice audiences and win over their hearts and minds.
- An opportunity to look beyond the necessities of compliance and the limitations of entrenched practice to genuinely surprise and delight.
- A human-centred process to develop additional, more imaginative, more thoughtful, more astute ways to keep people safe, build confidence, engender trust, re-affirm loyalty and inspire advocacy.
- 3 x 3 hour virtual workshops facilitated by Lisa Baxter and Cecilia Martin using the on-line visual collaboration tool MURAL
- With up to 50 participants, representing marketing, digital, customer-facing, operational and commercial teams.
- Resulting in a suite of detailed, action-ready concepts.
- Lisa Baxter will then work with Creu Cymru to plan and manage the testing and roll-out to optimise learning and the distribution/adoption of that learning.
- #1: Strong Foundations builds customer empathy by exploring in-depth the needs and concerns within the cultural marketplace before then developing an astute post-Covid customer experience framework to inspire fresh thinking.
- #2: Ideation takes that thinking and applies it to generating a bank of ideas to lift the customer experience ‘beyond compliance’. These are then evaluated and voted on to identify which have the greatest potential to re-assure, engage, delight and win-over hearts and minds.
- #3 Forging Solutions takes the most promising ideas and develops them into a suite of thought-through, action-ready concepts that can be implemented both within and beyond the cohort.
Wouldn’t it be great if …
Arts venues explored the impacts of Covid-19 on the people and communities they serve in order to reenvisage their public value aspirations. If they were encouraged to re-engage with their core purpose and explore how they might play a more active role in sustaining and supporting flourishing communities. If there were a process to help them re-wire their public value strategies in a way that strengthens strategic alignment with potential stakeholder investors for mutual and public benefit. If our arts venues were inspired to engage in more in outward-focused, collaborative, impact-oriented programmes ‘with’ their communities to broaden their own reach, fulfil their missions and occupy are more valued role in their towns and cities.
All this is entirely possible.